In the News
Partner Near West Side Initiative organizes Movement on Main prototype play day.
Center announces collaboration with Leadership Institute.
Sid Lerner to win Arents Award. Read all about it.
Healthy Monday Syracuse launches "Walktober. Read.
Center, grocer team up for health. From The Post-Standard.
Read about the Center's inagural class of fellows going on to great things.
County exec, mayor declare Sept. 10 Move it Monday! Day
Lerner Center releases Community Health Needs Assessment. Read.
Making the Most of Mondays: Lerner Center featured in SU Magazine here.
Read more about the Lerner Center in the Fall 2011 Maxwell Perspective here.
Lerner Center brings Meatless Monday to Syracuse. Read it in The Post-Standard.
For more information
Program Dir. Rebecca Bostwick
Phone: (315) 443-4526
Address: 426 Eggers Hall, Syracuse, NY 13244
Lerner Center Partners
- Healthy Monday Syracuse
- Healthy Monday National
- Syracuse University
- Maxwell School of Citizenship
- Master of Public Health Program
- Center for Policy Research
- Student Leadership Institute
- SU Food Services
- SU Recreational Services
- SUNY Upstate Medical University
- St. Joseph's Hospital
- Crouse Hospital
- Onondaga County
- City of Syracuse
- County Health Department
- County Parks & Recreation
The Science and Art of Health Promotion
The Lerner Center for Public Health Promotion was established in 2011 to study and combat America’s deadliest killer: Our lifestyles.
Since its founding, the Center has launched projects across campus and in the larger Syracuse community to combat these killers and to build models that communities around the globe can replicate.
Munno’s first question: What is public health promotion?
Dennison: The World Health Organization defines Public Health as “all organized measures (whether public or private) to prevent disease, promote health, and prolong life among the population as a whole.” At the Lerner Center, we’re focused on the “promote” part of that equation. We conduct and encourage research and initiatives that focus on communicating best health practices to policy makers, organizations and, especially, individuals, whom we want to empower and encourage to make healthy choices.
Munno: Could you give me some examples?
Dennison: Absolutely. The first series of projects we launched stem from the Monday Campaigns developed by the Center’s namesake, Syracuse University grad Sid Lerner (’53). Sid is a marketing genius who directed the creative team that invented Mr. Whipple and the “Don’t Squeeze the Charmin Campaign.”
After a health scare, Sid decided to devote his talents to selling good health, rather than consumer products. But he used the same concepts and insights from his marketing years: keep it simple, structure messages for a broad audience, have clear calls to actions, and know that you are making a big difference if you can get lots of people to change their behavior even a little bit.
From this starting point, Sid developed Meatless Monday, which encourages people to cut meat out of their diet just one day a week. It’s simple, both as a message and an action. And if enough people do it, it could have a huge impact. Meatless Monday has been enormously successful. First launched just a decade ago, it is now in more than 23 countries; studies show that a majority of Americans have at least heard of Meatless Monday; and it is constantly cited by media as a driving factor in the growth of “flexitarian” diets, which are diets low in animal fat with lots of fruits and veggies, but without the rigidity of a fully vegan diet, which many people have a hard time contemplating, much less sticking to.
The success of Meatless Monday has led to a host of spinoffs, including Move it Monday and the Monday Mile, which both focus on exercise, and Quit & Stay Quit Monday, which focuses on smoking cessation. There’s others, too, but right there you have public health promotion programs targeting the three big killers.
Read the full Q & A with Dennison here
Sid Lerner Wins Arents Award
Sid Lerner has won the George Arents Award, Syracuse University's highest alumni honor, presented annually to alumni who have made outstanding contributions to their chosen fields. Watch the video to find out why!
Health Promotion Resource Center
Programming Tools & Templates
- The Monday Campaigns
- The Health Communicator's Social Media Toolkit
- Workplace Health Promotion
- Nurses Health Promotion Toolkit
- Healthy Beverages Toolkit
- County & City Health Officials Toolbox
- University of Washington Public Health Toolkit
- Healthy People Tools for Professionals
- CDC Tools for Community Action
Data Rich Sources
- NYS Health Department Statistics and Data
- Healthy People 2020
- National Center for Health Statistics
- Food Surveys Research Group
- Health Data Community
- Behavioral Risk Factor Surveillance System
- Health & Human Services 2011 National Prevention Strategy
- Pew Social & Demograhic Trends
- Pew Health Spending Trends
- RWJF Data Hub
- Kaiser State Health Data
- World Health Organization
- WHO 2013 Stats Book
- OECD Health Statistics
- Health System Measurement Project
Peer-Reviewed Research Journals
- American Journal of Public Health
- American Journal of Preventitive Medicine
- Health Affairs
- Journal of Communication
- Communication Research
- Human Communication Research
- Journal of Communication in Healthcare
- Health Communication
Public Health Policy
- State Health Policy Options
- American Public Health Association
- UW Health Policy Center
- Rural Health Policy
- CDC School Health Policy Center
- National Academy for State Health Policy
- National Health Law and Policy Center
- American Medical Association Policy Research
Polls & Press
- Morbitiy and Mortality Weekly
- Pew Internet Health Reports
- New York Times Health
- Wall Street Journal Health
Funders & Foundations